Häffner GmbH & Co. KG tapproaches new sales strategy from 2023

At the end of 2022, Häffner GmbH & Co. KG takes stock.

Despite times of crisis and the resulting unstable markets, the chemical wholesaler from Asperg was able to master all challenges and maintain its market position. Nevertheless, personnel decisions had to be made at landmark points on the path of strategic alignment with a view to 2023 in order to continue to meet all the challenges of the market.

The previous purchasing manager, Yvonne Schnürch, left the company in the last quarter of 2022. Häffner would like to take this opportunity to thank her for all the joint successes. In order to continue to strengthen the realignment of the overall sales organization with years of experience from Häffner operations and good relationships with business partners, suppliers and customers, Florian Grandel will take over the position of Purchasing Manager as of January 01, 2023.

He is handing over his previous post as Sales Manager into the hands of Vincent Petri.
With Vincent Petri, Häffner GmbH & Co. KG gains a sales veteran with many years of experience in the chemical trade as well as an executive with extensive business management knowledge and in-depth knowledge of chemical distribution. With a high degree of customer orientation, Vincent Petri will drive the overall sales strategy, particularly in the areas of targeted portfolio expansion and sales market-specific sales orientation. In addition, the purchasing and sales departments will work together more sustainably through optimized networking and a uniform focus.

Häffner GmbH & Co. KG is looking forward to its anniversary year 2023 thanks to the new sales orientation and warmly welcomes Florian Grandel and Vincent Petri in their new positions.

Asperg, 19.12.2022